BUILDING PREMIUM BRANDS
IN THE DIGITAL AGE
The biggest asset you have is your brand. With a professionally set up premium brand your business cannot but excel!
Customers are prepared to pay premium dollars for premium brands. If you want to play on the top, your brand has to be positioned on the top!
But how do you develop a premium brand? How do you build the foundation for incredible future success? How do you even know where to start?
Let us take you on this incredible journey! Let us help you build your successful premium brand! Let us show you how your brand can soar!
THE BRAND AFICIONADO - BUILDING PREMIUM BRANDS IN THE DIGITAL AGE
HOW WE WILL
Let's start at the beginning. What is an aficionado?
The Latin word aficionado describes someone who is deeply knowledgeable and equally passionate about a topic. For us, it's all about building premium brands and helping business soar! All about creating the next level of excellence.
Founder & CEO Sonja Piontek is an award winning international marketer and looks back on an impressive executive career with one of the worlds most prestigious brands - BMW. For many years, Sonja was the Head of Strategic Naming and Branding for the BMW Group globally before being posted to Singapore as the Director of Marketing for BMW Asia. Her deep love for developing brands continued after she left the corporate world to set up her agency SONNENKIND PteLtd in 2018. SONNENKIND specialise in creating remarkable ROI through unforgettable brand experiences and work with leading international brands such as Leica Camera, Land Rover or Lamborghini.
Sonja is also an acclaimed Global Keynote Speaker and Bestselling Author on UltraCreativity and Brand Building in the Digital Age. She successfully developed her own premium speaker brand globally in a very short time – which was only possible because she knows exactly how it is done.
Sonja and her work are regularly featured in leading publications around the globe.
Based on client demand, THE BRAND AFICIONADO was officially established late 2019 and has been successfully supporting businesses and individuals in professionally setting up or refining their brands.
Now, during the global crisis the support clients need is mainly on the following topics:
1) how brands can survive the crisis and
2) how brands can thrive after the crisis.
The Brand Aficionado are here to help and have all it takes to make your brand survive and soar!
Get in touch today!
Professional development of your premium brand to guarantee future success with:
Brand Positioning, Brand Identity, CI Brand Guidelines, Brand Name, Logo, Tagline, Positioning Flyers, Promo Video and more...
BENEFIT FROM OUR ATTRACTIVE COVID-19 OFFERS NOW
Former Director of
Sales & Marketing
"Sonja has helped us tremendously in turning our brand image around and in
re-establishing BMW as the leading premium car brand in Vietnam.
Her energy, passion and love for brands are infectious!"
THE BUSINESS GROWTH LADY
Global Keynote Speaker
"Sonja and The Brand Aficionado are experts in building premium brands! When you want your brand and business to prosper you
need to speak with them.
They helped me focus my brand positioning and created the brand name "The Business Growth Lady" for me.
International Trainer and Speaker
"When I hear premium there is an immediate association to excellence and world class... and Sonja represents just that!
She is a consummate professional that exemplifies in herself the precise quality and premium identity I wish to emulate in my own brand and which she seamlessly was able to achieve for me."
“If you want to excel,
learn from the best.”